A NY company that’s popularizing embroidery in fashion is coming to Dallas for a pop-up

Dallas is pulling in a New York brand that specializes in giving fashion more personalization.

Market, Highland Park Village’s boutique destination for designers, is teaming up with embroidery brand Abbode for its Texas debut. The brand, which has received national attention in the press, will be in the location Thursday to Sunday.

The store lets customers choose different options and features to be embroidered on various items, such as bags and clothing. That includes a “dog mom pouch” and an “initials pillowcase.”

“We chose Dallas as it felt like such a natural extension of what we do at Abbode,” Abby Price, founder, said in an emailed statement. “We wanted a city that’s not only a top shopping destination but also one with incredible personal style and a strong sense of community. Dallas has both! The people here really understand individuality and have an appreciation for craftsmanship, much like in New York.”

Highland Park Village has continued to attract established and rising names in fashion as one of the most popular high-end luxury shopping hubs in the state of Texas. Other names at the center include Chanel, Chloe and Hermes.

Price said while embroidery isn’t new, “we’ve just reimagined it in a modern, elevated way and built a brand that puts a face” to it.

“People want things that feel special and made just for them,” Price said. “We’ve taken something traditional and made it feel new again, that blend of nostalgia and freshness is what’s helped Abbode gain so much traction.”

The company has collaborated with names like L.L. Bean, J.Crew and Skims.

Abbode is tailoring some offerings for the Dallas pop-up, including a university collection featuring SMU, TCU and others.

“We’re having fun tailoring the experience to the city,” Price said. “We’re introducing new Dallas and Western-inspired icons like Topo Chico bottles, spicy margaritas and embroidered bandana motifs in fresh colorways.”

There will also be Western-inspired takeaways, custom playing cards, postcards and keepsakes that feel nostalgic to Texas.

Price said the company anticipates a strong response for the pop-up. If all goes well, it could lead to a more permanent presence in Dallas.