A Popular Pleasanton Fashion Boutique Pop-Up Closes Doors | Community News

PLEASANTON — PRIMM Boutique, a boho-style clothing store, recently closed its downtown pop-up at 400 Main Street after the city ordered its original location at 520 Main Street to shut down due to structural concerns.

Owner Marissa Ringman is relocating the business to Paso Robles, a city in San Luis Obispo County. She ran PRIMM at 520 Main Street for 12 years before opening the pop-up as a temporary solution earlier this year.

The 125-year-old building at 520 Main Street, where PRIMM operated, showed signs of deterioration before the shutdown.

Heather Tiernan, Pleasanton’s communications manager, said Ringman contacted the city in March about possible mold at the property.

“When inspectors arrived, remediation was already underway and no visible mold remained,” Tiernan said. “During that work, contractors raised concerns about a basement wall, and staff recommended that a civil engineer review the building’s safety before it could be reoccupied.”

Tiernan also told The Independent there has not been any recent movement at 520 Main Street to address the structural issues, and the city is waiting for the property owner to submit the necessary documentation for repairs. After nearly a year of searching for a new storefront while operating the pop-up downtown, Ringman said she realized it was time to move to a space that truly inspired her creativity.

In an August Instagram post, she told customers she searched “high and low” throughout the Tri-Valley and the greater Bay Area for the right fit.

“Nothing was truly landing, and I did not want to throw myself into a space that didn’t inspire me and wasn’t going to be my forever home,” she wrote. “I knew it was time for the next chapter.”

Ringman described the move to Paso Robles as both a business and personal decision. She cited the town’s creative energy, family ties to nearby Lake Nacimiento and the opportunity to grow in a new community.

“The past eight months have been tough, but this next chapter feels like the right step forward,” Ringman wrote. “All I ask is that you give my team and me a little grace as we transition — this has been a deeply emotional and difficult decision.”

PRIMM’s departure leaves another vacancy on Main Street and adds to a series of business closures in Pleasanton’s downtown corridor. Main Street Brewery is closing Sept. 21, and Starbucks on Main Street closed in July after announcing it would not renew its lease.