“Jenny, Karina wears this, too.”Sagging fashion is spreading around popular celebrities such as Jenn..
Celebrity particles such as Jennie and Karina are popular among American rappers in the 1990s
“Jenny, Karina wears this, too.”
Sagging fashion is spreading around popular celebrities such as Jennie, a member of the popular girl group Black Pink. Sagging fashion refers to clothes that show underwear by wearing pants below the waistline. Wearing multiple layers of pants and then wearing the top of the innermost pants to make them look like underwear at first glance, or wearing pants over the knee is also included in the sagging fashion.
Sagging fashion was popular among rappers and skateboarders in the United States in the 1990s. As baggy clothes were considered to express defiance and free-spiritedness against the existing social order, the 10s and 20s also preferred the sagging fashion at the time.
Then, as Sagging fashion becomes popular again among men in their teens and 20s in the United States, it is attracting attention again in Korea, centering on Gen.G. generation (born in mid-1990s to early 2010). Gen.G. generation admires and imitates domestic celebrities and celebrities as they are often seen directing the sagging fashion. In fact, Tarzan, a member of the mixed group “All-Day Project,” appeared on the entertainment program “Omniscient Interference View” and showed off her sagging fashion, which became a big topic.
Statistics also show the rise of sagging fashion. Women’s clothing platform Zigzag analyzed data related to sagging fashion in the last month (July 4th to August 3rd), and hundreds of “sagging” keywords, which had little search volume, have been searched in the past month.
Search volume for “Low Rise,” “Low Rise Short Pants,” “Low Rise Bootcut” and “Logo Band” related to sagging fashion has also increased 36%, 126%, 120%, and 956%, respectively, in the past month compared to the same period last year. Transaction volume also increased 117% for Low Rise and 18% for Low Rise Bootcut.
According to Zigzig’s analysis, the heat wave has continued over the past two months, and clothes that reveal underwear such as bra top and slip as well as bottoms are gaining popularity. For example, transactions in the past month have increased by 911% for halterneck bratops and 99% for backless bratops compared to the same period last year.
A fashion industry official said, “Sagging fashion is recognized as sophisticated fashion, especially among Gen.G. generation, who enjoy breaking existing norms and expressing their individuality,” and predicted, “The popularity of Sagging fashion will continue for the time being.”
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