These Are the Jamaican Fashion Brands You Need to Know

For almost two years, I’ve been dreaming, planning, and executing the launch of my new company, Sweet Like JAM. It’s a combination of my travel ethos, my love for exploration, and my career manifesto: telling impactful stories and building bridges of cultural understanding and celebration through commerce and connection.

I’ve learned many lessons in the process of building Sweet Like JAM, and one thing remained true throughout: “If at first you don’t succeed, dust yourself off and try again.” I worked tirelessly to introduce Sweet Like JAM to the world with a pop-up shop in Jamaica, where I moved four years ago. Over the past year, I’ve acquired a deep understanding that business success is not linear, and, with time, you can develop things without extreme pressure. So, after a couple of mishaps, I pivoted with an editorial and e-commerce launch, and pushed the IRL store to 2025.